Established in 1841 as a trading company, Hasselblad started its lifetime engagement with the world of photography in 1888, when the company became the sole distributor of Eastman-Kodak products in Sweden, thanks to the drive and passion of Arvid Hasselblad, the founder’s son. As the decades went by, Hasselblad went on to produce military-grade photographic surveillance equipment during the Second World War; and later, in the sixties, it became the manufacturer of choice for the electric cameras required in NASA’s Mercury, Gemini and Apollo program —still, to this day, some of these still sit on the lunar surface, with the negatives taken safely back on Earth.

The house of Hasselblad continued for the second half of the 20th Century with different investors, continuing its tradition of extremely high quality, professional-grade cameras produced in very limited numbers. The experiments with digital photography in the late 90’s proved somewhat rocky, but a new injection of capital in the early 2000’s by Shriro Group gave Hasselblad the edge and partnerships needed to move confidently into the medium-format digital camera segment.

In 2011, Hasselblad partnered with Ferrari in a series of 499 limited-edition cameras, finished in the Italian automaker’s iconic rosso fuoco, and exquisitely presented in a bespoke carbon-fibre case. A manageable DSLR with a HC 80mm f/2.8 as standard lens, this collectible camera was sold out upon release, and it is rare to find anywhere in the market today. This particular unit, number 24 out of the 499, is in brand-new condition —never turned on, pure new-old-stock— and comes with all unopened documents, untouched accessories, box, and even its original wooden crate.